Boer Insurance Team

“Over my 35 year career, I’ve seen almost everything, which is why our team takes such a thorough approach to insurance planning.  Our clients deserve it.”

DAVID BOER

Dave is a 1977 graduate of Northview High School and earned a Bachelor Of Arts degree in “Risk & Insurance” from Michigan State University in 1981.  Dave has over 35 years of insurance experience and holds the following professional designations:

Certified Insurance Counselor (CIC)
Accredited Advisor of Insurance (AAI)
Licensed Insurance Counselor (LIC)

Dave enjoys golf, basketball, tennis, skiing, spending time with family and friends, and helping bring financial security to our clients.

“Insurance is like a smoke detector.  We all depend on it but  unless it works the way it’s intended to, it’s almost useless.” 

DEREK BOER

Derek graduated from Forest Hills Northern High School in 2005 and Michigan State University in 2009, where he earned a Bachelors and a Masters in Accounting.  Derek moved from Michigan to New York City in 2010 where he worked as a CPA at Ernst & Young and Jane Street Capital, an investment firm dedicated to active risk management.

Derek brings to Boer Insurance Group the same passion and commitment expected of him by the global companies he worked for in New York City as well as the friendly, compassionate demeanor he acquired growing up in West Michigan.  Derek enjoys spending time with his wife, Paige, and their dog, Kahlua (who is often found snoring on his desk), golfing, fishing, and watching Michigan State basketball and football games.  Derek is also an active mentor in the Big Brothers Big Sisters program for disadvantaged youth in West Michigan.

Schedule an appointment with Derek here: Book Now!

“If done right, insurance is more than just an expense – it’s a critical part of achieving financial security.”

BRIAN BOER

Brian graduated from Forest Hills Northern High School in 2005 and Michigan State University in 2009, where he earned a Bachelors and a Masters in Accounting.  After graduation, Brian started his career as a CPA at BDO in Grand Rapids, MI before moving to Toronto and joining Ernst & Young as a Manager.

Brian’s passion for protecting the public and his dedication to client service brought him back to Grand Rapids and to Boer Insurance Group.  Brian enjoys traveling with his wife, Kristin, training his dog, Jarvis, snowboarding, golf, watersports, and being outdoors.  He is also an active member of a Grand Rapids chapter of Business Network International (BNI).

Schedule an appointment with Brian here: Book Now!

“Insurance should be personal. Almost all ‘off the shelf’ insurance policies lack the most important part of an insurance plan – customization.”

JEFF GROOMS

Jeff graduated from West Catholic High School and then studied at Grand Valley State University, where he earned a Bachelors Degree in Legal Studies.  After graduation, Jeff moved to Chicago to work in environmental processing for a contractor at Ford Motor Company.  While in Chicago, Jeff began working for a national insurance company with which he later transferred back to Grand Rapids.  Jeff’s passion for serving West Michigan brought him to Boer Insurance Group.  Jeff has held his Insurance License since 2011.

Jeff brings valuable insurance experience, along with a broad industry perspective, to our team.  He enjoys spending time with his son, Elliot, and his wife, Mallory.  Jeff has played rugby since college and enjoys hunting, fishing, golfing, and all year-round outdoor activities.

Schedule an appointment with Jeff here: Book Now!

“An insurance program is only as good as the agent that stands behind it, which is why we are more thorough, more professional, and more attentive than others.  Our clients deserve it.”

BRIAN DIONNE

Brian graduated from West Catholic High School in 1987 and then attended Davenport University, where he graduated Cum Laude with a Bachelors Degree in Business.  Much of Brian’s career has been in the finance and insurance industries.  

Brian leverages his experience at Chase Investment Services and a number of large, national insurance companies to bring a devotion to client service and extensive industry knowledge to Boer Insurance Group.  Brian has held a Michigan Insurance License since 2006.

Brian attained the rank of Eagle Scout and enjoys golf, skiing, construction projects, biking, and spending time with his family.

“You deserve to have a friendly, professional team handling your insurance.  A 1-800 number is only appropriate for a utility company, and even that may be a stretch.”

SUE HALL

Sue is our friendly receptionist, skillful bookkeeper, and client support specialist.  She has been a valuable member of our team since 1996.  Sue is in the office Mondays, Wednesdays, and Fridays. 

At home, Sue enjoys spending time with her family, especially her four grandchildren.  She is active in her church and sings in the choir.  She enjoys road trips in the fall with her husband Randy to take in the changing colors. 

tori roughley

Tori graduated from Jenison High School in 2015 and attended Grand Valley State University, where she graduated Magna Cum Laude in 2018 with a Bachelors in English and a minor in Writing.  She studied in the U.K. in the summer of 2018, which gave her a unique and cultural perspective, and hopes to return one day.  Tori joined the Boer Insurance Group team in September 2018. 

Tori brings her writing, administrative, and marketing experience to Boer Insurance Group.  Tori enjoys traveling, reading, writing, and spending time with her three cats, Zelda, Lily, and Calli.  She is also an active patron of Broadway Grand Rapids. 

diane hehman

Diane graduated from Otsego High School in 1986 and Western Michigan University in 1989, where she earned a Bachelors in Statistics and a minor in Finance & Insurance.  Diane worked as a Quality Engineer in the automotive industry from 1990 to 1998 and then transitioned to Web Development until 2013.  She has been with Boer Insurance Group since December 2017. 

Diane has homeschooled her children since 2006, graduating her two oldest daughters from homeschool.  She is currently teaching her fifth grader at home.  She loves spending time with her family and friends and spending time outdoors walking, hiking, fishing, and watching her youngest daughter play their favorite sport, soccer.