We're proud of our past and we're excited about our future. We want you to be part of it!
We have a long history of proudly serving West Michigan as an Independent Insurance Agency. We’ve been advising clients and representing some of the best insurance companies in the Midwest (and in the entire country) for over 100 years. We have always been, and always will be, family owned and operated. We know family is the foundation of West Michigan and we think family business is the best way to serve our community.
Bruce Boer: 7/28/1927 - 2/1/2016
Our Office Building - Past
After one of the Utley-Moritz partners withdrew from the business several years later, George Moritz, Bruce Boer, and Ron Boer continued under a new name, The Moritz-Boer Company. George Moritz retired in 1971 and died in 1976.
Bruce’s son, Dave Boer (2nd generation), joined the business upon graduating from Michigan State University in 1981. On January 1, 1998 Dave Boer purchased the business from Bruce and Ron Boer and continued to operate under the name Moritz-Boer Insurance Agency until 2005, at which time we adopted the name “Boer Insurance Group.”
Our Office Building - Today
Dave’s twin sons, Brian and Derek Boer (3rd generation), joined the business in 2015, each after graduating from Michigan State University with Bachelor’s and Master’s degrees in accounting and spending five years as Certified Public Accountants. Dave, Brian, and Derek Boer currently manage the business together. Their cumulative client service experience and business knowledge, both inside and outside the insurance industry, provide valuable perspective for our clients.