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We take pride in earning your business the right way – being friendly and professional, asking questions without being intrusive, and providing personalized advice without judgment. Contact us to see why we have hundreds of 5-star reviews on Google!
  • Super easy to deal with and awesome communication. Saved money over my old agent.

    Charlie Schmidt Avatar Charlie Schmidt
    June 9, 2025
  • Incredibly helpful and kind! Got me a great rate.

    Kathryn Witkowski Avatar Kathryn Witkowski
    June 3, 2025
  • Very professional and thorough.

    Kevin Nanzer Avatar Kevin Nanzer
    May 20, 2025
  • Having a trusted local expert navigating insurance decisions is important. I have tried to “do it myself” over the years but having a real person instead of a chatbot is important for making good choices. At the same time, Boer is tech forward and makes transactions and account access seamless and easy for me. A win win!

    Suzanne Callahan Avatar Suzanne Callahan
    May 13, 2025
  • Brian was stellar in helping me option out my choices for home and auto. We ran through multiple what-if scenarios and detailed out the respective costs (and savings) of each. Throughout the process Brian was super responsive and handled all my questions professionally and with haste. As I may not be the easiest customer to deal with, I really appreciated Brian’s patience and effort.

    Kevin Shaw Avatar Kevin Shaw
    May 10, 2025

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    BOER INSURANCE GROUP

    2535 Five Mile Road NE
    Grand Rapids, MI 49525